Facebook Hits Record Number Of Users With 1.55 Billion
November 27, 2015
Facebook continues to attract more users and growth as it reached 1.55 billion users in the 3rd quarter of 2015. The social media giant surpassed estimates in earning by racking up $4.5 billion in revenue and $0.57 per share in the same quarter. The number of monthly users on the site increased 4.07% quarter over quarter from the 3.7% growth it experienced in Q2.
Although Facebook’s user count is highly publicized, the number of daily active users provides a more accurate reflection of how the company is doing. Facebook has excelled in this sector as well, as the company saw the daily active users reach 1.01 billion, surpassing the record 1 billion in late August. This puts to rest of all the claims that the social media giant is becoming less popular with users and notes that most active users go on the platform every day.
In its 11 years of life, Facebook is not showing any signs of stopping and if anything, the company is getting stronger by the day
However, the biggest drive of traffic that Facebook sees is from its mobile users – the number which now stands at 1.39 billion. Mobile also makes up of 78% of Facebook’s revenue from advertising, an increase from 76% in Q2. Currently, there are 727 million active mobile Facebook users. The company also saw the introduction of 4 million users on the platform from the US and Canada, which is higher than any time before in the past two years. This exemplifies that a younger generation and perhaps even seniors are getting introduced to Facebook.
Given Facebook’s investment in artificial intelligence research and its personal Messenger assistant M, the company still managed to obtain more profit than last year at $896 million, up from $719 million.
Another notable announcement that was made during the earnings call was that Facebook now sees an average of 8 billion daily video views from 500 million users, which is a staggering 100% increase from 4 billion views in April.
It is analyzed that Facebook’s strategy is to add as much of the internet experience as possible in its app and have users engaged with Messenger. This is made such that users spend the most amount of time in the News Feed which displays ads. Also, it is catering to the young generation and international users with Instagram and WhatsApp respectively.
In its 11 years of life, Facebook is not showing any signs of stopping and if anything, the company is getting stronger by the day.